Three things matter to a partner: trust they own, margin they keep and recurring revenue they don’t leak. External vendors fail on at least one of those.
Offer
Own the customer relationship.
External partners (Tide, Hoxton Mix, Dext, BrightHR) take the customer from the moment they sign up. Snap Suite runs under partner branding so the customer sees one trust layer.
Proof
Snap Suites, 16 Wave 1 + 4 Wave 2 partner-replacement.
Built on the same governance spine: source basis, decision logs, human approval gates, payment-risk control. Wave 2 (FormSnap, AddressSnap, HRSnap, ReceiptSnap) shipped 2026-05-10 specifically for the partner-replacement layer.
CTA / KPI
Partner keeps the margin.
Primary CTA: configurator with partner brand and source params. KPI: Snap completion rate, report-request conversion, monthly-care attachment rate. Agent-readable summary: machine-readable Snap recommendations route by sector, with attribution carried via brand+source query strings to capture, lead store and CRM tags.