Hook
What buyer pain, result or visual proof earns attention in the first three seconds?
The video brief route turns a client story into hooks, proof, scenes, CTA, distribution and repurposing assets.
What buyer pain, result or visual proof earns attention in the first three seconds?
Reviews, before/after, real work, site walkthroughs and founder credibility should do the heavy lifting.
Website hero, shorts, paid social, partner pages and case studies all need different edits.