{
  "generated_on": "2026-05-06",
  "purpose": "ATTOH Digital sector intelligence operating system. This defines how research becomes reusable delivery advantage across websites, Snap tools, local SEO, GEO, LLM answer readiness, paid-client fulfilment and partner launches.",
  "north_star": "Clients should experience fast, custom delivery because ATTOH has already researched the vertical, buyer questions, competitor patterns, local Google requirements, proof standards, AI disruption and future market pressure before the client arrives.",
  "source_hierarchy": [
    {
      "tier": "Tier 1 official data",
      "examples": ["GOV.UK business population estimates", "ONS business counts, industry and region data", "Companies House", "HMRC, DVSA, SRA, FCA, CQC and other regulator guidance", "Google Search Central and Google Business Profile guidance"],
      "use": "Market sizing, industry counts, compliance caveats, local SEO requirements and proof thresholds."
    },
    {
      "tier": "Tier 2 boardroom and future reports",
      "examples": ["PwC AI Jobs Barometer", "McKinsey AI and sector outlooks", "Gartner strategic technology trends", "Deloitte digital and consumer reports"],
      "use": "Future-readiness, automation risk, AI-agent impact, payments, workflow change and 2030 positioning."
    },
    {
      "tier": "Tier 3 competitor patterning",
      "examples": ["Top national firms", "regional leaders", "premium independents", "high-review local firms", "directories and marketplaces that shape buyer expectations"],
      "use": "Service taxonomy, proof signals, CTA patterns, local pages, FAQ topics, schema patterns and gaps ATTOH can beat."
    },
    {
      "tier": "Tier 4 buyer voice",
      "examples": ["Reddit questions", "Google autocomplete/People Also Ask", "review mining", "forums", "trade communities", "support threads"],
      "use": "Real objections, confusion, price anxiety, trust issues, decision triggers and FAQ copy."
    },
    {
      "tier": "Tier 5 ATTOH performance data",
      "examples": ["Configurator leads", "Snap tool completions", "Launch Control", "revenue KPIs", "client intake gaps", "proposal outcomes"],
      "use": "Which content, proof, tools and CTAs create real enquiries and sales."
    }
  ],
  "core_data_fields": [
    "sector",
    "subsector",
    "buyer_type",
    "buyer_questions",
    "purchase_trigger",
    "price_anxiety",
    "trust_objection",
    "service_taxonomy",
    "local_keywords",
    "geo_patterns",
    "google_business_profile_categories",
    "schema_plan",
    "review_surfaces",
    "proof_required",
    "competitor_patterns",
    "competitor_gaps",
    "regulatory_caveats",
    "ai_disruption",
    "agentic_payment_readiness",
    "snap_tool_fit",
    "content_modules",
    "recommended_cta",
    "fulfilment_notes",
    "confidence_level",
    "last_checked"
  ],
  "market_baseline_2025": {
    "uk_private_sector_businesses": "5.7 million at the start of 2025",
    "small_businesses_0_to_49": "5.64 million",
    "medium_businesses_50_to_249": "38,435",
    "large_businesses_250_plus": "8,335",
    "sme_share": "99.85% of the UK private sector business population",
    "registered_vat_or_paye_businesses": "2.73 million VAT and/or PAYE businesses in March 2025",
    "largest_registered_industry_group": "Professional, scientific and technical, 15.3% of registered businesses",
    "construction_registered_share": "14.1% of registered businesses",
    "wholesale_retail_repair_registered_share": "14.5% of registered businesses",
    "transport_storage_registered_share": "4.2% of registered businesses"
  },
  "weekly_research_loop": [
    "Add 10-15 competitor examples per priority sector.",
    "Add 10 buyer questions per sector from Reddit, reviews, forums, Google queries or sales calls.",
    "Refresh official/regulatory changes for compliance-heavy sectors.",
    "Update local SEO terms and Google Business Profile patterns.",
    "Add one AI/future-readiness note per sector.",
    "Push useful changes into sector-content-bank.json, sector-competitor-patterns.json and Snap tools.",
    "Run QA and note confidence level."
  ],
  "how_it_feeds_delivery": {
    "configurator": ["hidden sector content profile", "competitor pattern profile", "buyer questions", "intake readiness", "Snap recommendations"],
    "client_site": ["page structure", "service taxonomy", "local/GEO pages", "schema", "FAQ", "proof modules", "CTA logic"],
    "snap_suite": ["calculator ideas", "report gates", "compliance reminders", "vertical-specific lead magnets"],
    "llm_txt": ["machine-readable offer, proof, policy and sector-bank references"],
    "launch_control": ["lead scoring", "capture gaps", "source attribution", "next action"],
    "paid_delivery": ["fulfilment checklist", "proof requests", "aftercare", "review capture"],
    "attoh_brain": ["weekly source deltas", "market changes", "partner opportunities", "vertical playbooks"]
  },
  "future_ai_watch": [
    "AI agents researching and shortlisting suppliers before humans visit sites",
    "AI assistants comparing quotes, reviews, proof and refund terms",
    "Agentic payments and human approval gates for deposits, retainers and renewals",
    "AI-controlled workflows in logistics, warehousing, recruitment, customer service and finance",
    "Local search blending Google Business Profile, reviews, structured data, maps and AI answers",
    "Buyers expecting instant calculators, diagnostics and content intake before sales calls"
  ],
  "confidence_standard": {
    "high": "Official source, regulator, primary company page, or repeated pattern across many competitors.",
    "medium": "Repeated buyer voice or competitor pattern but needs periodic verification.",
    "low": "Emerging signal or hypothesis. Use as an idea, not a claim."
  },
  "files_in_system": [
    "https://attoh.digital/sector-content-bank.json",
    "https://attoh.digital/sector-competitor-patterns.json",
    "https://attoh.digital/start-standard.json",
    "https://attoh.digital/revenue-kpis.json",
    "https://attoh.digital/proof.json",
    "https://attoh.digital/agent-policy.json"
  ],
  "sources": [
    "https://www.gov.uk/government/statistics/business-population-estimates-2025/business-population-estimates-for-the-uk-and-regions-2025-statistical-release",
    "https://www.ons.gov.uk/businessindustryandtrade/business/activitysizeandlocation/bulletins/ukbusinessactivitysizeandlocation/2025",
    "https://developers.google.com/search/docs/fundamentals/seo-starter-guide",
    "https://developers.google.com/search/docs/fundamentals/creating-helpful-content",
    "https://developers.google.com/search/docs/appearance/structured-data/local-business",
    "https://support.google.com/business/answer/7091",
    "https://www.pwc.co.uk/issues/artificial-intelligence/ai-jobs-barometer.html",
    "https://www.gartner.com/en/articles/top-technology-trends-2026",
    "https://www.business.reddit.com/learning-hub/articles/how-to-find-customers-on-reddit"
  ]
}