{ "generated_by": "python3 -m apex.intelligence.vertical_grader export-packs", "source": "_industry_packs/*/PACK.json", "section_weights": { "site": 40, "ai": 20, "proof": 25, "compliance": 15 }, "section_labels": { "site": "Site standard", "ai": "AI-search visibility", "proof": "Proof signals for your sector", "compliance": "Compliance shown, not claimed" }, "site_checks": [ { "key": "https", "points": 6, "title": "Loads over HTTPS", "question": "Does your site load on https:// with a padlock and no warning?", "fix": "Serve the site over HTTPS at the bare domain and redirect http:// to it." }, { "key": "reachable", "points": 6, "title": "Homepage answers directly", "question": "Does your web address open your own homepage (not a holding page or a redirect to another site)?", "fix": "Point the domain at a real homepage that answers 200 without bouncing elsewhere." }, { "key": "mobile", "points": 5, "title": "Built for phones", "question": "Does the site fit a phone screen without pinching or sideways scrolling?", "fix": "Add a responsive viewport meta tag and a layout that fits a 390px screen." }, { "key": "speed", "points": 5, "title": "Light, fast first load", "question": "Does the homepage show its content in about two seconds on a phone?", "fix": "Cut the homepage document under 200 KB and defer every script in ." }, { "key": "cta", "points": 8, "title": "An enquiry route on the homepage", "question": "Can a visitor call, book or send an enquiry straight from the homepage?", "fix": "Put one clear action on the homepage: a click-to-call number, a booking link or a short form." }, { "key": "schema", "points": 5, "title": "Business schema present", "question": "Does your site carry LocalBusiness or Organization structured data (JSON-LD)?", "fix": "Add LocalBusiness/Organization JSON-LD with name, address, phone and area served." }, { "key": "reviews", "points": 5, "title": "Reviews or Google Business Profile linked", "question": "Does the homepage link to your Google reviews, Business Profile or a review platform?", "fix": "Link your Google Business Profile and review platform from the homepage, with the review count shown." } ], "ai_checks": [ { "key": "ai_crawlers", "points": 6, "title": "AI crawlers allowed", "question": "Have you checked that robots.txt does not block GPTBot, ClaudeBot or PerplexityBot?", "fix": "Unblock AI crawlers in robots.txt so assistants can read and cite the site." }, { "key": "llms_txt", "points": 4, "title": "llms.txt published", "question": "Do you publish an /llms.txt file describing your services?", "fix": "Publish /llms.txt summarising services, areas and key pages." }, { "key": "faq_schema", "points": 4, "title": "FAQ answers marked up", "question": "Does the site answer common buyer questions in an FAQ with FAQPage schema?", "fix": "Add an FAQ section with FAQPage schema answering the questions buyers ask assistants." }, { "key": "ai_visibility", "points": 6, "title": "Recommended by AI assistants", "question": "When you ask ChatGPT or Perplexity for the best business like yours in your town, are you named?", "fix": "Get listed and reviewed where assistants look: Google Business Profile, sector directories, local press." } ], "formula": "enquiries lost per month ≈ monthly visits × conversion benchmark × (100 − score) ÷ 100", "assumption": "Each point below 100 is assumed to cost the same share of the vertical's benchmark conversion. That linear link is a modelling assumption, not a measurement.", "packs": [ { "key": "automotive", "name": "Automotive (Garages, MOT, Servicing)", "benchmark": { "rate": 0.07, "flag": "inferred", "label": "estimate", "source": "_industry_packs/automotive/PACK.json conversion_benchmark (carried from apex/design/references/automotive.json)" }, "proof_signals": [ "RAC / AA approved garage or Trust My Garage member", "DVSA MOT test centre with authorisation displayed", "Manufacturer training / approvals (e.g. BMW, Ford trained)", "Real Google / Trustpilot rating above 4.5 with count", "Years established in the local area", "Transparent pricing and no-obligation quotes", "Named, qualified technicians (IMI / ATA)", "Workmanship and parts warranty stated" ], "compliance_anchors": [ "DVSA MOT testing authorisation", "Consumer Rights Act 2015 services and parts", "Health and Safety at Work Act 1974", "Environment Agency waste oil and tyre disposal", "F Gas Regulation air conditioning", "Motor trade road risk insurance", "GDPR customer and vehicle data", "ICO registration" ], "pain_points": [ "MOT rebooking — last year's customers forgotten without automated reminders", "Phone-tag booking that loses jobs after hours", "Price trust — customers fear the upsell and the unknown bill" ] }, { "key": "beauty", "name": "Beauty & Salon", "benchmark": { "rate": 0.055, "flag": "inferred", "label": "estimate", "source": "_industry_packs/beauty/PACK.json conversion_benchmark (carried from apex/design/references/beauty.json)" }, "proof_signals": [ "Real before/after and finished-look portfolio (not stock models)", "Google / Fresha / Treatwell rating above 4.7 with review count", "Qualifications and brand certifications (NVQ L2/3, balayage, gel, Save Face for aesthetics)", "Named, photographed stylists/therapists with specialisms", "Active Instagram with tagged client work", "Years established and local area", "Visible hygiene/infection-control standards", "Public liability + treatment insurance" ], "compliance_anchors": [ "Local Authority Special Treatments Licence where required", "Insurance public liability and treatment", "Health and Safety at Work Act 1974", "COSHH chemical handling", "Infection prevention and control standards", "GDPR client records and patch test consent", "Age restrictions sunbeds and certain treatments", "Consumer Rights Act 2015 services", "ICO registration customer data", "Health and Care Act 2022 non surgical cosmetics licensing England confirmed not yet commenced", "DMCC Act 2024 fake reviews ban from 6 April 2025" ], "pain_points": [ "No-shows and last-minute cancellations — the single biggest revenue leak", "Rebooking rate — getting clients back in the diary before they leave", "Booking admin eating evenings (DMs, texts, phone tag)" ] }, { "key": "care", "name": "Care & Domiciliary Services", "benchmark": { "rate": 0.04, "flag": "inferred", "label": "estimate", "source": "_industry_packs/care/PACK.json conversion_benchmark (carried from apex/design/references/care.json)" }, "proof_signals": [ "CQC rating (Good / Outstanding) with the official widget, overall and per key question", "CQC registration and location ID", "DBS-checked, trained staff (Care Certificate, specialist dementia training)", "Family testimonials with names, plus carehome.co.uk or Homecare.co.uk review scores", "Years providing care locally", "Local authority approved / on the council framework", "Nurse-led or specialist dementia care where applicable", "DSPT status 'Standards Met'" ], "compliance_anchors": [ "CQC fundamentals", "DSPT toolkit", "Care Act 2014", "Safeguarding Adults Boards", "Mental Capacity Act 2005", "RIDDOR", "ICO art 37 DPO", "Health and Social Care Act 2008 Regulated Activities Regulations 2014", "CQC statutory notifications", "Employment Rights Act 2025 Fair Pay Agreement" ], "pain_points": [ "Workforce: vacancy rate 6.2% in 2025/26 (about 96,000 vacant posts on a typical day), still around three times the wider economy (Skills for Care, England)", "Overseas pipeline closed: care worker and senior care worker roles closed to new overseas sponsorship from 22 July 2025; in-country switching only during the transition period", "CQC framework in flux: CQC consulted (closed 12 June 2026) on replacing the 34 quality statements with four sector frameworks and supporting key lines of enquiry, with ratings at key-question level; the final frameworks slipped past the summer 2026 target, so the single assessment framework still applies while providers prep against a moving target" ] }, { "key": "charity", "name": "Charity & CIC", "benchmark": { "rate": 0.03, "flag": "inferred", "label": "estimate", "source": "_industry_packs/charity/PACK.json conversion_benchmark (carried from apex/design/references/charity.json)" }, "proof_signals": [ "Registered charity number (and company number for charitable companies) or CIC number", "Fundraising Regulator badge", "Charity Commission register entry with up-to-date accounts and annual return", "Impact reporting: outcomes and people helped, with numbers", "Named trustees, patrons and chief executive", "Years operating", "Annual report and accounts linked from the site", "Independent reviews and funder logos (with permission)" ], "compliance_anchors": [ "Charity Commission rules", "CIC Regulator CIC34", "Charity Governance Code", "ICO art 37 DPO", "AML regulations 2017", "Gift Aid rules", "Charities Act 2011 and 2022", "Charities SORP 2026", "Fundraising Regulator Code of Fundraising Practice", "Charity Commission serious incident reporting", "PECR fundraising consent" ], "pain_points": [ "New accounting rules: Charities SORP 2026 applies to periods beginning on or after 1 January 2026, so most December year-end charities file their first SORP 2026 accounts for the year to 31 December 2026", "Changing accounting thresholds: the independent-examination, accruals and audit income thresholds rose for financial years ending on or after 30 September 2026 (the annual-return threshold did not change), so trustees need to recheck which accounts, examination or audit apply", "Annual return deadline: due within 10 months of financial year end; persistent late filers are named in Commission inquiries" ] }, { "key": "education", "name": "Education", "benchmark": { "rate": 0.05, "flag": "inferred", "label": "estimate", "source": "_industry_packs/education/PACK.json conversion_benchmark (carried from apex/design/references/education.json)" }, "proof_signals": [ "Ofsted report card or rating, or ISI report for association independent schools", "Awarding body or accreditation (e.g. approved centre)", "Pass, progression and destination data", "DfE registration (URN) and, for nurseries, Ofsted early years registration number", "Named head and senior team with qualifications", "Years established", "Parent and learner reviews with names", "Safeguarding statement and named designated safeguarding lead" ], "compliance_anchors": [ "Ofsted framework", "TPS rules", "DBS checks", "Safeguarding Children Boards", "ICO art 37 DPO", "GDPR children data", "Keeping Children Safe in Education", "EYFS statutory framework", "Ofsted renewed education inspection framework 2025", "ICO Childrens Code", "Independent School Standards" ], "pain_points": [ "Ofsted renewed framework: single-word judgements replaced by report cards across evaluation areas with safeguarding reported as met or not met (from 10 November 2025; non-association independent schools from January 2026); evidence packs built for the old model need reworking", "Independent-school economics: VAT at the standard rate on fees from 1 January 2025, and in England loss of charitable business-rates relief for most private schools from April 2025", "KCSIE updates every September: policies, training records and the single central record must match the current edition" ] }, { "key": "energy", "name": "Energy & Renewables", "benchmark": { "rate": 0.06, "flag": "inferred", "label": "estimate", "source": "_industry_packs/energy/PACK.json conversion_benchmark (carried from apex/design/references/energy.json)" }, "proof_signals": [ "MCS certified installer (certificate number)", "RECC or HIES consumer code membership, TrustMark registration", "Which? Trusted Trader or Checkatrade reviews", "Manufacturer-approved installer accreditations", "Workmanship and product warranties (years), with insurance-backed guarantee", "Case studies with kWh generated and carbon saved for named clients", "Years installing and number of systems fitted", "NICEIC / NAPIT registration for electrical work; F-Gas certification where relevant" ], "compliance_anchors": [ "Ofgem rules", "REGO scheme", "Renewable Heat Incentive", "Climate Change Levy", "CHP Quality Assurance", "ESOS Phase 3", "Energy Trilemma Net Zero", "MCS certification", "Boiler Upgrade Scheme installer guidance", "RECC or HIES consumer code", "Smart Export Guarantee", "Building Regulations Part P and Part L", "FCA consumer credit broking" ], "pain_points": [ "MCS is the gate: Ofgem's Boiler Upgrade Scheme guidance ties the installer definition to MCS certification for applications from 28 April 2026; lose certification and you lose grant-funded work", "Consumer-code uncertainty: Ofgem said installers must still belong to RECC or HIES for BUS work 'until further notice' while MCS's own Customer Commitment beds in; installers are unsure which membership to keep", "ESOS Phase 4: qualification date 31 December 2026, notification of compliance due 5 December 2027, and DECs and GDAs no longer count as compliance routes; consultancies face a demand spike and clients face a hard deadline" ] }, { "key": "finance", "name": "Finance", "benchmark": { "rate": 0.04, "flag": "proven", "label": "pack-sourced", "source": "_industry_packs/finance/PACK.json conversion_benchmark (carried from apex/design/references/finance.json)" }, "proof_signals": [ "FCA regulated badge (where applicable)", "ICAEW / ACCA / CIMA / CFA membership", "Chartered status", "Years in practice", "Client retention rate", "Assets under management or fees under management", "Lender panel access (if broker)" ], "compliance_anchors": [ "FCA COBS", "FCA AR arrangement", "FCA CASS client money", "AML regulations 2017", "MTD ITSA", "ICAEW bye laws", "ACCA rulebook", "HMRC AML supervision", "ICO data protection", "GDPR" ], "pain_points": [ "AML supervisor gap — criminal offence if unregistered", "MTD ITSA software investment — practices not ready face client attrition", "Heavy Q1 revenue seasonality (Jan tax deadline) — cash flow lumpy" ] }, { "key": "fitness", "name": "Fitness & Gyms", "benchmark": { "rate": 0.05, "flag": "inferred", "label": "estimate", "source": "_industry_packs/fitness/PACK.json conversion_benchmark (carried from apex/design/references/fitness.json)" }, "proof_signals": [ "Real member transformations and named testimonials (not stock 'fitness model' photos)", "Google rating above 4.4 with recent dated reviews", "REPs / CIMSPA-accredited trainers, named with credentials", "A real, current class timetable and honest pricing on the page", "Named owner / head coach with a visible methodology", "Photos of the actual gym floor, members and equipment — not a stock kettlebell", "Community proof — challenges, member milestones, retention/streak data", "Years operating in the location and equipment brands on show" ], "compliance_anchors": [ "Health and Safety at Work Act 1974", "PUWER 1998 equipment maintenance", "RIDDOR 2013 injury reporting", "PAR Q pre exercise health screening", "first aid and AED provision", "safeguarding children and vulnerable adults", "PT professional indemnity insurance REPs CIMSPA", "GDPR member and health data", "Consumer Contracts Regulations membership cancellation", "Direct Debit scheme rules and Continuous Payment Authority", "PRS PPL music licensing", "Equality Act 2010 accessibility" ], "pain_points": [ "30-50% annual member churn — the Feb/March cliff after January joiners disengage and quietly cancel", "Failed direct-debits — fitness is the highest-failing DD sector (~4-5% of collections fail), and 8-15% of members hit a failed payment over a year; chasing it is manual and most owners just write the revenue off", "No-shows to classes and PT sessions waste capacity and are the earliest churn signal — but nobody acts on them" ] }, { "key": "healthcare", "name": "Healthcare", "benchmark": { "rate": 0.065, "flag": "proven", "label": "pack-sourced", "source": "_industry_packs/healthcare/PACK.json conversion_benchmark (carried from apex/design/references/healthcare.json)" }, "proof_signals": [ "CQC registered (rating visible if Good/Outstanding)", "GMC / GDC / HCPC registration numbers", "NHS partnership if applicable", "Real patient reviews (Google, NHS)", "Named practitioners with qualifications", "Years of practice", "Specialist accreditations (e.g. BMI, JAG accreditation for endoscopy)", "Data Security and Protection Toolkit (DSPT) status" ], "compliance_anchors": [ "CQC fundamentals of care", "GMC Good Medical Practice", "NMC Code", "HCPC Standards of Conduct", "GPhC Standards for Pharmacy Professionals", "GDC Standards for Dental Team", "Safeguarding Vulnerable Groups Act 2006", "Enhanced DBS checks", "GDPR Article 9 special category health data", "Caldicott Principles", "ICO data protection", "NHS Data Security Toolkit DSPT" ], "pain_points": [ "CQC registration timing — 8-12 weeks application + inspection cycle can delay revenue", "NMC/HCPC lapsed registration — agency/locum placement risk if not verified at each placement", "Enhanced DBS bottleneck — Disclosure & Barring Service backlog can stall onboarding 2-6 weeks" ] }, { "key": "hospitality", "name": "Hospitality", "benchmark": { "rate": 0.045, "flag": "inferred", "label": "estimate", "source": "_industry_packs/hospitality/PACK.json conversion_benchmark (carried from apex/design/references/hospitality.json)" }, "proof_signals": [ "FSA Food Hygiene Rating score (5/5 is the gate, displayed on door + Google)", "Real Google + TripAdvisor reviews above 4.3 stars", "Named head chef / proprietor with industry background", "Allergen menu published clearly (legal + signal)", "Years of operation in the location", "Photography that shows actual food + interior, not stock", "Sommelier / mixologist credentials where relevant", "Community-press mentions, awards (Michelin, AA, Sawday's)" ], "compliance_anchors": [ "FSA Food Safety Act 1990", "FSA Allergen Information Regulations 2014", "Licensing Act 2003", "Health and Safety at Work Act 1974", "Fire Safety Order 2005", "EHO inspection routine", "PRS PPL music licensing", "Equality Act 2010 accessibility", "GDPR customer booking data", "PCI DSS card payments", "minimum wage and tronc", "Modern Slavery Act statement thresholds" ], "pain_points": [ "EHO score volatility — single missed temperature log can drop 5-star to 3-star", "Allergen tracking across multi-supplier ingredient changes — manual spreadsheet failure mode", "Review-response time vs. service time tradeoff — owners don't have evening capacity to respond" ] }, { "key": "legal", "name": "Legal", "benchmark": { "rate": 0.045, "flag": "proven", "label": "pack-sourced", "source": "_industry_packs/legal/PACK.json conversion_benchmark (carried from apex/design/references/legal.json)" }, "proof_signals": [ "SRA regulated badge", "Years established", "Law Society membership", "Specialist panel memberships (e.g. Personal Injury Panel)", "Anonymised case outcomes with real numbers", "Chambers & Partners / Legal 500 rankings if applicable", "PI insurance provider + cover level" ], "compliance_anchors": [ "SRA handbook", "SRA Accounts Rules", "COLP COFA", "AML regulations 2017", "GDPR art 37 DPO", "Legal Ombudsman", "Law Society CPD", "ICO data protection", "HMRC AML supervision" ], "pain_points": [ "SRA Accounts Rules — single client account breach = intervention + firm closure", "PI insurance renewal — claims history = prohibitive premiums or market withdrawal", "Conveyancing volume dependence — housing market drop = revenue cliff" ] }, { "key": "marketing", "name": "Marketing & Creative Agencies", "benchmark": { "rate": 0.03, "flag": "inferred", "label": "estimate", "source": "_industry_packs/marketing/PACK.json conversion_benchmark (carried from apex/design/references/marketing.json)" }, "proof_signals": [ "Award wins (Cannes Lions, D&AD, Campaign, local awards)", "Named-client case studies with measurable results", "Client retention rate and length of relationships", "Recognisable client logos", "Press coverage and speaking/thought-leadership", "Named, credentialed team", "Real portfolio with live links", "Verifiable testimonials" ], "compliance_anchors": [ "ASA CAP Code advertising standards", "PECR electronic marketing and cookies", "UK GDPR client and audience data", "Copyright and IP assignment in client contracts", "Professional indemnity insurance", "IR35 off payroll for freelancers", "ICO registration" ], "pain_points": [ "Winning pitches against bigger or flashier agencies", "Showing results, not just pretty work", "Inbound lead generation beyond referrals" ] }, { "key": "property", "name": "Property", "benchmark": { "rate": 0.035, "flag": "proven", "label": "pack-sourced", "source": "_industry_packs/property/PACK.json conversion_benchmark (carried from apex/design/references/property.json)" }, "proof_signals": [ "RICS regulated badge", "Propertymark / NAEA / ARLA membership", "Years established in area", "Transaction volume (homes sold / let)", "Average days to sell vs area average", "Client testimonials with property type", "Client Money Protection scheme number", "Deposit-scheme membership reference" ], "compliance_anchors": [ "RICS rules of conduct", "Propertymark conduct", "Tenancy Deposit Schemes DPS MyDeposits TDS", "EPC Energy Performance Certificate", "Section 21 Section 8 notices", "Renters Rights Act 2025", "How to Rent Guide", "Right to Rent Immigration Act 2014", "MEES Minimum Energy Efficiency Standards", "MTD ITSA for landlords", "AML supervision property", "GDPR tenant data" ], "pain_points": [ "Renters' Rights Act 2025 — Section 21 abolition fundamentally changes possession process", "MTD-ITSA — landlords now need quarterly digital submissions; software gap is acute", "MEES tightening — many landlords sitting on EPC D/E properties needing upgrade financing" ] }, { "key": "tender", "name": "Public-Sector Tender (cross-industry)", "benchmark": { "rate": 0.045, "flag": "inferred", "label": "estimate", "source": "_industry_packs/tender/PACK.json conversion_benchmark (carried from apex/design/references/tender.json)" }, "proof_signals": [ "Contracts won and named public-sector clients (with permission)", "Framework and dynamic market memberships (e.g. Crown Commercial Service, G-Cloud)", "Cyber Essentials / Cyber Essentials Plus certificate", "ISO 9001 / 14001 / 27001 where relevant", "Published Carbon Reduction Plan and social value commitments", "Case studies with measurable outcomes", "Central Digital Platform registration and up-to-date supplier information", "Testimonials from contracting authorities" ], "compliance_anchors": [ "PCR 2015", "Find a Tender", "Contracts Finder", "Procurement Act 2023", "Social Value Act 2012", "Carbon Reduction Plan 2030", "Central Digital Platform registration", "PPN 006 Carbon Reduction Plans", "PPN 002 Social Value", "Modern Slavery Act 2015 s54", "Cyber Essentials" ], "pain_points": [ "New regime: the Procurement Act 2023 took effect on 24 February 2025; procurements started before then still run under PCR 2015, so suppliers work two rulebooks at once", "Central Digital Platform: suppliers register on the enhanced Find a Tender service and keep core supplier information current to bid", "Carbon Reduction Plans: PPN 006 requires a CRP for in-scope central government contracts over an average of £5 million a year (inc. VAT); many SMEs meet it first on a framework call-off" ] }, { "key": "recruitment", "name": "Recruitment", "benchmark": { "rate": 0.05, "flag": "proven", "label": "pack-sourced", "source": "_industry_packs/recruitment/PACK.json conversion_benchmark (carried from apex/design/references/recruitment.json)" }, "proof_signals": [ "Years placing in sector", "Number of placements made (e.g. A1 Elite: 4,200+)", "Named major clients (if permitted)", "Success rate / fill rate", "Candidate and employer testimonials", "REC membership", "Zero compliance-penalty record", "Sector specialism clearly stated above fold" ], "compliance_anchors": [ "REC Code of Professional Practice", "Conduct Regulations 2003", "AWR Agency Workers Regulations 2010", "IR35 Off Payroll Working", "ERA Employment Rights Act 2025", "GDPR candidate data", "CSCS construction cards", "DBS Disclosure Barring", "DCPC Driver CPC", "NMC GMC GPhC healthcare registration", "Right to Work verification" ], "pain_points": [ "IR35 determination errors — retrospective PAYE/NIC liability on misclassified contractors", "Right-to-work tracking — Home Office £60k civil penalty per breach", "AWR pay-parity calculation — 12-week trigger errors are common litigation source" ] }, { "key": "retail", "name": "Retail, E-commerce & Wholesale", "benchmark": { "rate": 0.02, "flag": "inferred", "label": "estimate", "source": "_industry_packs/retail/PACK.json conversion_benchmark (carried from apex/design/references/retail.json)" }, "proof_signals": [ "Trustpilot / Google rating with review count", "Secure-payment icons (Visa, Mastercard, PayPal, Apple Pay)", "Clear returns and delivery policy", "Real product photography, not supplier stock", "Years trading and physical-shop presence", "Visible contact details and UK location", "Recognisable stocked brands or made-in-UK provenance", "Customer reviews on product pages" ], "compliance_anchors": [ "Consumer Rights Act 2015", "Consumer Contracts Regulations 2013 distance selling", "PCI DSS card payments", "GDPR customer data and marketing consent", "PECR email marketing", "Trading Standards pricing and labelling", "Weights and Measures where applicable", "ICO registration", "Packaging and WEEE where applicable", "DMCC Act 2024 fake reviews and drip pricing bans from 6 April 2025", "General Product Safety Regulations 2005" ], "pain_points": [ "Low online conversion and cart abandonment", "Marketplace fees and platform dependency squeezing margin", "Getting found beyond paid ads (local + organic)" ] }, { "key": "security", "name": "Security & Protection", "benchmark": { "rate": 0.055, "flag": "inferred", "label": "estimate", "source": "_industry_packs/security/PACK.json conversion_benchmark (carried from apex/design/references/security.json)" }, "proof_signals": [ "SIA Approved Contractor status", "NSI or SSAIB gold-grade certification", "Police response approved (URN held)", "BS 7858 vetting and ISO 9001 where held", "Years protecting named local/commercial clients", "Real testimonials from commercial clients", "Insured and compliant statements with cover levels", "Named, vetted, SIA-licensed officers" ], "compliance_anchors": [ "SIA licensing and Approved Contractor Scheme", "BS 7858 security screening", "NSI or SSAIB inspectorate certification", "Police response URN policy NPCC", "GDPR and CCTV Surveillance Camera Code of Practice", "Health and Safety at Work Act 1974", "Working Time Regulations for guarding shifts", "ICO registration CCTV data" ], "pain_points": [ "Winning commercial and public-sector contracts against bigger names", "Proving accreditations and vetting (SIA ACS, BS 7858) to procurement", "Guard recruitment, screening and retention" ] }, { "key": "technology", "name": "Technology & SaaS", "benchmark": { "rate": 0.025, "flag": "inferred", "label": "estimate", "source": "_industry_packs/technology/PACK.json conversion_benchmark (carried from apex/design/references/technology.json)" }, "proof_signals": [ "Uptime / SLA stated (99.9%+)", "Security certifications (SOC 2, ISO 27001, Cyber Essentials Plus)", "Recognisable customer logos and case studies", "G2 / Capterra ratings", "Real product screenshots and a live demo or sandbox", "Documentation and integrations visible", "Funding / backing where relevant", "Named team with engineering credibility" ], "compliance_anchors": [ "UK GDPR and Data Protection Act 2018", "Cyber Essentials and Cyber Essentials Plus", "ISO 27001 information security", "SOC 2 where serving US clients", "PECR electronic marketing", "Professional indemnity insurance", "IR35 off payroll for contractors", "ICO registration as data controller processor" ], "pain_points": [ "Explaining a complex product simply enough to convert", "Trial-to-paid and demo-booking conversion", "Proving security and reliability to enterprise buyers" ] }, { "key": "trades", "name": "Trades — Plumbing, Heating, Electrical & Building", "benchmark": { "rate": 0.085, "flag": "inferred", "label": "estimate", "source": "_industry_packs/trades/PACK.json conversion_benchmark (carried from apex/design/references/trades.json)" }, "proof_signals": [ "Gas Safe registered (the non-negotiable gate — registration number displayed)", "Which? Trusted Trader and/or Checkatrade rating with review count", "Real Google reviews above 4.5 stars", "Years serving the local area (e.g. 'Serving Manchester since 2009')", "Before/after photos of actual jobs, not stock", "Transparent pricing — no call-out fee / fixed-price quote stated up front", "Named, DBS-checked engineers with competence cards", "Public liability insurance + workmanship guarantee" ], "compliance_anchors": [ "Gas Safe Register mandatory for all gas work", "Water Supply Water Fittings Regulations 1999", "Building Regulations Part G3 unvented hot water", "Building Regulations Part P electrical where applicable", "Health and Safety at Work Act 1974", "CDM Regulations 2015", "Construction Industry Scheme CIS tax", "Benchmark commissioning checklist for boiler warranty", "ICO registration customer data" ], "pain_points": [ "Emergency response capacity — calls come at the worst times and missed calls are lost jobs", "Quote-and-ghost — time spent quoting jobs that never convert", "Price trust — customers fear the unknown call-out fee and the 'rip-off plumber' reputation" ] } ] }