Gas Safe Register mandatory for all gas work
Show your Gas Safe registration number and only advertise the gas work your engineers' cards cover.
Source: Gas Safe Register
What your website and marketing must show to stay compliant in trades
The rules that apply to a UK trades business, turned into what your site, ads and social posts must show, or must not say. Each point links to the regulator or the legislation it comes from.
General guidance, not legal advice. Rules change and depend on your circumstances; check the linked source or take advice from a qualified adviser before relying on any point.
Trades rules
Water Supply Water Fittings Regulations 1999
Only advertise approved-contractor status if you hold it.
Building Regulations Part G3 unvented hot water
Also covers: Building Regulations Part P electrical where applicable.
Say which work you self-certify through a competent person scheme, and name the scheme, rather than implying sign-off you cannot give.
Health and Safety at Work Act 1974
Safety claims in marketing ("fully compliant", "zero incidents") must be evidenced; show accreditations only while they are current.
CDM Regulations 2015
Be accurate about the duty-holder roles you take on (principal designer or contractor) in proposals and on the site.
Source: CDM Regulations 2015
Construction Industry Scheme CIS tax
No display duty; keep subcontractor marketing consistent with your CIS status.
Benchmark commissioning checklist for boiler warranty
Check what this rule requires you to display or avoid saying, and keep the site consistent with it.
We are confirming the primary source for this point.
ICO registration customer data
Pay the data protection fee if it applies to you, and name the controller (legal entity) in the privacy notice.
Every UK business site
Whatever the sector, these apply to almost every business website.
Company and trading details
A limited company's site must show its registered name, company number, place of registration and registered office address.
Source: Company and trading details
Privacy notice
Say who you are, what each form collects, why, how long you keep it and how people use their rights.
Source: Privacy notice
Cookie consent
Non-essential cookies and analytics wait for consent, and refusing is as easy as accepting.
Source: Cookie consent
Honest claims
Every claim, review and comparison is true, evidenced and not misleading (CAP Code).
Source: Honest claims
Genuine reviews
No fake, bought or selectively hidden reviews (DMCC Act 2024).
Source: Genuine reviews
See how your site measures up
The free grader checks your site against the visible signals buyers, search engines and AI assistants look for, including several of the points above.
Grade my website Trades websites