RICS rules of conduct
Use RICS designations and the "Regulated by RICS" mark only as RICS rules allow.
Source: RICS rules of conduct
What your website and marketing must show to stay compliant in property
The rules that apply to a UK property business, turned into what your site, ads and social posts must show, or must not say. Each point links to the regulator or the legislation it comes from.
General guidance, not legal advice. Rules change and depend on your circumstances; check the linked source or take advice from a qualified adviser before relying on any point.
Property rules
Propertymark conduct
Show your client money protection and redress scheme membership, as letting and estate agents must.
Source: Propertymark conduct rules
Tenancy Deposit Schemes DPS MyDeposits TDS
Name the deposit scheme you use in letting information.
Source: Tenancy deposit protection
EPC Energy Performance Certificate
Show the EPC rating on property listings and adverts for sale or let.
Source: Energy Performance Certificates
Section 21 Section 8 notices
Keep landlord guidance on your site up to date as the possession rules change.
Renters' Rights Act 2025
Do not advertise or describe fixed-term tenancies, no-fault (Section 21) evictions or rental bidding as available; describe tenancy terms and possession routes as the Act now sets them.
Source: Renters' Rights Act 2025
How to Rent Guide
Link tenants to the current How to Rent guide in your letting information.
Source: How to Rent guide
Right to Rent Immigration Act 2014
Tell applicants you will check their right to rent, without discouraging any group.
Source: Right to Rent checks
MEES Minimum Energy Efficiency Standards
Do not advertise a property to let that falls below the minimum EPC band unless it has a registered exemption.
MTD ITSA for landlords
Do not overstate who must comply or from when; link to HMRC for the thresholds.
AML supervision property
Tell clients up front that you will verify their identity; name your AML supervisor where that helps trust.
GDPR tenant data
Publish a privacy notice that names who you are, what you collect on every form, why, how long you keep it and how people use their rights; link it from every form.
Every UK business site
Whatever the sector, these apply to almost every business website.
Company and trading details
A limited company's site must show its registered name, company number, place of registration and registered office address.
Source: Company and trading details
Privacy notice
Say who you are, what each form collects, why, how long you keep it and how people use their rights.
Source: Privacy notice
Cookie consent
Non-essential cookies and analytics wait for consent, and refusing is as easy as accepting.
Source: Cookie consent
Honest claims
Every claim, review and comparison is true, evidenced and not misleading (CAP Code).
Source: Honest claims
Genuine reviews
No fake, bought or selectively hidden reviews (DMCC Act 2024).
Source: Genuine reviews
See how your site measures up
The free grader checks your site against the visible signals buyers, search engines and AI assistants look for, including several of the points above.
Grade my website Property websites