Health and Safety at Work Act 1974
Safety claims in marketing ("fully compliant", "zero incidents") must be evidenced; show accreditations only while they are current.
What your website and marketing must show to stay compliant in fitness
The rules that apply to a UK fitness business, turned into what your site, ads and social posts must show, or must not say. Each point links to the regulator or the legislation it comes from.
General guidance, not legal advice. Rules change and depend on your circumstances; check the linked source or take advice from a qualified adviser before relying on any point.
Fitness rules
PUWER 1998 equipment maintenance
Only describe equipment as inspected or maintained if records back it.
Source: PUWER 1998
RIDDOR 2013 injury reporting
No website duty as such, but do not publish safety-record claims you cannot evidence.
Source: RIDDOR
PAR Q pre exercise health screening
Check what this rule requires you to display or avoid saying, and keep the site consistent with it.
We are confirming the primary source for this point.
First aid and AED provision
If you advertise on-site first aid or a defibrillator, keep it true.
Source: First aid at work
Safeguarding children and vulnerable adults
Publish how to raise a safeguarding concern with you, and keep that route working.
Source: Safeguarding
PT professional indemnity insurance REPs CIMSPA
Check what this rule requires you to display or avoid saying, and keep the site consistent with it.
We are confirming the primary source for this point.
GDPR member and health data
Do not collect health details through a general enquiry form unless you have a stated lawful basis and condition; explain both in the privacy notice.
Consumer Contracts Regulations membership cancellation
For online or distance sales, show who you are, the total price, delivery terms and the 14-day cancellation right before the customer commits.
Direct Debit scheme rules and Continuous Payment Authority
Show the Direct Debit Guarantee where you collect by Direct Debit, and explain how to cancel a recurring card payment.
Source: Direct Debit scheme rules
PRS PPL music licensing
Music in your premises, videos and social posts needs the right licence; platform libraries do not always cover business use.
Source: Music licensing (PPL PRS)
Equality Act 2010 accessibility
Make the site usable for disabled visitors (keyboard access, alt text, readable contrast) and describe physical access honestly.
Source: Equality Act 2010
Every UK business site
Whatever the sector, these apply to almost every business website.
Company and trading details
A limited company's site must show its registered name, company number, place of registration and registered office address.
Source: Company and trading details
Privacy notice
Say who you are, what each form collects, why, how long you keep it and how people use their rights.
Source: Privacy notice
Cookie consent
Non-essential cookies and analytics wait for consent, and refusing is as easy as accepting.
Source: Cookie consent
Honest claims
Every claim, review and comparison is true, evidenced and not misleading (CAP Code).
Source: Honest claims
Genuine reviews
No fake, bought or selectively hidden reviews (DMCC Act 2024).
Source: Genuine reviews
See how your site measures up
The free grader checks your site against the visible signals buyers, search engines and AI assistants look for, including several of the points above.
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