Ofsted framework
Also covers: Ofsted renewed education inspection framework 2025.
Show your current Ofsted grade or outcome accurately and link to the report.
Source: Ofsted
What your website and marketing must show to stay compliant in education
The rules that apply to a UK education business, turned into what your site, ads and social posts must show, or must not say. Each point links to the regulator or the legislation it comes from.
General guidance, not legal advice. Rules change and depend on your circumstances; check the linked source or take advice from a qualified adviser before relying on any point.
Education rules
TPS rules
Recruitment ads should state pension terms accurately.
Source: Teachers' Pension Scheme
DBS checks
Say "DBS checked" only for the level of check actually held and kept current.
Source: Disclosure and Barring Service
Safeguarding Children Boards
Publish how to raise a safeguarding concern with you, and keep that route working.
Source: Safeguarding
ICO art 37 DPO
Where a DPO is required, publish their contact details in the privacy notice.
GDPR children data
Also covers: ICO Children's Code.
If children may use the site or forms, default to high privacy settings, collect the minimum and explain data use in language a child can follow.
Source: ICO Children's Code
Keeping Children Safe in Education
Publish your safeguarding (child protection) policy and name the designated safeguarding lead route.
EYFS statutory framework
Describe your early years provision in line with what Ofsted has registered.
Source: EYFS statutory framework
Independent School Standards
Independent schools must publish set information on their website, including key policies and contact details.
Source: Independent School Standards
Every UK business site
Whatever the sector, these apply to almost every business website.
Company and trading details
A limited company's site must show its registered name, company number, place of registration and registered office address.
Source: Company and trading details
Privacy notice
Say who you are, what each form collects, why, how long you keep it and how people use their rights.
Source: Privacy notice
Cookie consent
Non-essential cookies and analytics wait for consent, and refusing is as easy as accepting.
Source: Cookie consent
Honest claims
Every claim, review and comparison is true, evidenced and not misleading (CAP Code).
Source: Honest claims
Genuine reviews
No fake, bought or selectively hidden reviews (DMCC Act 2024).
Source: Genuine reviews
Sector context
Recent changes in the sector that affect what your marketing should say, from the sources linked.
- Ofsted renewed framework and report cards from 10 November 2025 (non-association independent schools January 2026); safeguarding met / not met (source)
- KCSIE editions come into force each 1 September (2025 and 2026 editions) (source)
- VAT at 20% on independent school fees from 1 January 2025 (source)
- Most charitable private schools in England lost business rates charitable relief from 1 April 2025 (source)
- 30 hours funded childcare from 9 months for eligible working parents from 1 September 2025 (source)
- SIC 2007 code definitions (source)
See how your site measures up
The free grader checks your site against the visible signals buyers, search engines and AI assistants look for, including several of the points above.
Grade my website Education websites