The rules that apply to a UK care business, turned into what your site, ads and social posts must show, or must not say. Each point links to the regulator or the legislation it comes from.
General guidance, not legal advice. Rules change and depend on your circumstances; check the linked source or take advice from a qualified adviser before relying on any point.
Also covers: Health and Social Care Act 2008 Regulated Activities Regulations 2014.
Display your current CQC rating on the website (a legal requirement for rated providers) and link to your CQC profile.
Source: Care Quality Commission
Only claim DSPT compliance on the site if your current submission meets the standard; the claim is checkable.
Describe services and eligibility accurately; do not promise outcomes.
Source: Care Act 2014
Publish how to raise a safeguarding concern with you, and keep that route working.
Source: Safeguarding
Testimonials and photos of people who may lack capacity need consent from someone entitled to give it.
Source: Mental Capacity Act 2005
No website duty as such, but do not publish safety-record claims you cannot evidence.
Source: RIDDOR
Where a DPO is required, publish their contact details in the privacy notice.
No display duty; keep the site consistent with what you have notified to CQC (for example a change of registered manager).
Source: CQC statutory notifications
Do not advertise roles or terms (zero-hours, notice, probation) in a way that contradicts the Act's worker rights; check commencement dates before stating what applies today.
Source: Employment Rights Act 2025
Whatever the sector, these apply to almost every business website.
A limited company's site must show its registered name, company number, place of registration and registered office address.
Source: Company and trading details
Say who you are, what each form collects, why, how long you keep it and how people use their rights.
Source: Privacy notice
Non-essential cookies and analytics wait for consent, and refusing is as easy as accepting.
Source: Cookie consent
Every claim, review and comparison is true, evidenced and not misleading (CAP Code).
Source: Honest claims
No fake, bought or selectively hidden reviews (DMCC Act 2024).
Source: Genuine reviews
Recent changes in the sector that affect what your marketing should say, from the sources linked.
The free grader checks your site against the visible signals buyers, search engines and AI assistants look for, including several of the points above.
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