Local Authority Special Treatments Licence where required
Check what this rule requires you to display or avoid saying, and keep the site consistent with it.
We are confirming the primary source for this point.
What your website and marketing must show to stay compliant in beauty
The rules that apply to a UK beauty business, turned into what your site, ads and social posts must show, or must not say. Each point links to the regulator or the legislation it comes from.
General guidance, not legal advice. Rules change and depend on your circumstances; check the linked source or take advice from a qualified adviser before relying on any point.
Beauty rules
Insurance public liability and treatment
Check what this rule requires you to display or avoid saying, and keep the site consistent with it.
We are confirming the primary source for this point.
Health and Safety at Work Act 1974
Safety claims in marketing ("fully compliant", "zero incidents") must be evidenced; show accreditations only while they are current.
COSHH chemical handling
Do not market products or treatments as risk-free; give the safety information customers need.
Source: COSHH
Infection prevention and control standards
Check what this rule requires you to display or avoid saying, and keep the site consistent with it.
We are confirming the primary source for this point.
GDPR client records and patch test consent
Publish a privacy notice that names who you are, what you collect on every form, why, how long you keep it and how people use their rights; link it from every form.
Age restrictions sunbeds and certain treatments
Check what this rule requires you to display or avoid saying, and keep the site consistent with it.
We are confirming the primary source for this point.
Consumer Rights Act 2015 services
Do not suggest on the site or in terms that customers lose their statutory rights; describe services and goods accurately.
Source: Consumer Rights Act 2015
ICO registration customer data
Pay the data protection fee if it applies to you, and name the controller (legal entity) in the privacy notice.
Health and Care Act 2022 non surgical cosmetics licensing England confirmed not yet commenced
Watch for the licensing scheme for non-surgical cosmetics in England; until it starts, follow the ASA rules on cosmetic claims.
Source: Health and Care Act 2022 (cosmetic licensing powers)
DMCC Act 2024 fake reviews ban from 6 April 2025
Do not publish fake or incentivised reviews without disclosure, and show the full price, including unavoidable fees, up front (no drip pricing).
Every UK business site
Whatever the sector, these apply to almost every business website.
Company and trading details
A limited company's site must show its registered name, company number, place of registration and registered office address.
Source: Company and trading details
Privacy notice
Say who you are, what each form collects, why, how long you keep it and how people use their rights.
Source: Privacy notice
Cookie consent
Non-essential cookies and analytics wait for consent, and refusing is as easy as accepting.
Source: Cookie consent
Honest claims
Every claim, review and comparison is true, evidenced and not misleading (CAP Code).
Source: Honest claims
Genuine reviews
No fake, bought or selectively hidden reviews (DMCC Act 2024).
Source: Genuine reviews
See how your site measures up
The free grader checks your site against the visible signals buyers, search engines and AI assistants look for, including several of the points above.
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