DVSA MOT testing authorisation
Only use MOT signage and wording if you are an authorised testing station.
Source: DVSA MOT testing
What your website and marketing must show to stay compliant in automotive
The rules that apply to a UK automotive business, turned into what your site, ads and social posts must show, or must not say. Each point links to the regulator or the legislation it comes from.
General guidance, not legal advice. Rules change and depend on your circumstances; check the linked source or take advice from a qualified adviser before relying on any point.
Automotive rules
Consumer Rights Act 2015 services and parts
Do not suggest on the site or in terms that customers lose their statutory rights; describe services and goods accurately.
Source: Consumer Rights Act 2015
Health and Safety at Work Act 1974
Safety claims in marketing ("fully compliant", "zero incidents") must be evidenced; show accreditations only while they are current.
Environment Agency waste oil and tyre disposal
If you collect waste oil, tyres or parts, make sure any "we recycle" claim matches your waste carrier records.
Source: Environment Agency waste duties
F Gas Regulation air conditioning
Only advertise air-conditioning regas or repair if your technicians hold F-gas certification.
Source: F-gas rules
Motor trade road risk insurance
Check what this rule requires you to display or avoid saying, and keep the site consistent with it.
We are confirming the primary source for this point.
GDPR customer and vehicle data
Publish a privacy notice that names who you are, what you collect on every form, why, how long you keep it and how people use their rights; link it from every form.
ICO registration
Pay the data protection fee if it applies to you, and name the controller (legal entity) in the privacy notice.
Every UK business site
Whatever the sector, these apply to almost every business website.
Company and trading details
A limited company's site must show its registered name, company number, place of registration and registered office address.
Source: Company and trading details
Privacy notice
Say who you are, what each form collects, why, how long you keep it and how people use their rights.
Source: Privacy notice
Cookie consent
Non-essential cookies and analytics wait for consent, and refusing is as easy as accepting.
Source: Cookie consent
Honest claims
Every claim, review and comparison is true, evidenced and not misleading (CAP Code).
Source: Honest claims
Genuine reviews
No fake, bought or selectively hidden reviews (DMCC Act 2024).
Source: Genuine reviews
See how your site measures up
The free grader checks your site against the visible signals buyers, search engines and AI assistants look for, including several of the points above.
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