A live competitor monitoring service for UK SMEs. You name the 5-10 competitors that actually matter. We watch them — pricing pages, hero copy, service launches, hiring patterns, review velocity, PR pickup. Every Monday morning, a one-page intel digest lands in your inbox. No dashboard you'll forget to log into. Outcome-priced, monthly, cancel anytime.
Most "competitor tools" show you Twitter mentions and Trustpilot stars. Useful, but not the signals that change your quarter. These are.
The single highest-signal move a competitor makes. We diff their pricing page weekly — new tiers, removed tiers, price moves, packaging shifts. You see the change the day it ships.
When a competitor changes their hero line, they've usually had a strategy reset. We catch the rewrite the week it lands and tell you what the new pitch is — and what it implies about their customer base.
New pages, new nav items, new lead magnets, new partner badges. We map their site weekly and flag what's new. Most launches go live before any announcement.
The roles a company hires for tell you what they're building 6 months out. We watch their careers page + LinkedIn for new postings and pattern-match against strategy moves.
Trustpilot, Google, sector-specific boards. Not just stars — wording. When a competitor's 1- and 2-star reviews shift theme (e.g. from "slow delivery" to "wrong price"), something's changed operationally.
Trade-press mentions, podcast appearances, named-client logos appearing on the homepage. The signals that they're winning the visible war — and what's enabling it.
One page across the watch list, one paragraph per competitor where something happened. If a week is quiet, we say so — we don't manufacture noise.
No platform onboarding. No "integration call". You give us the watch list, we set the monitoring, the first digest lands Monday week.
Send us the URLs of the competitors you actually care about — direct rivals, the price anchor at the top, the disruptor coming up. We don't watch 200 logos; we watch the ones that move your quarter.
We snapshot each competitor — pricing, hero, services, reviews, hires. The baseline is what every subsequent week diffs against. Done inside 48 hours of sign-up.
The monitoring runs continuously. The senior read happens once a week. Material moves (pricing, major hires, named-client wins) trigger a real-time alert — you don't wait for Monday.
One page in your inbox. One paragraph per competitor where something happened. Material vs Watch vs Quiet. If a week is genuinely flat, we say so — no manufactured noise.
Three scenarios where this service pays for itself in one Monday digest.
1. Founder-led UK SMEs (£500K-£10M) in markets with 5-15 named competitors and pricing that moves quarterly. Most clients fit this shape. 2. Sector-specialist agencies + consultancies who want to keep their clients ahead of incumbents (white-label available — your branded digest, our engine). 3. Senior commercial leaders inside larger firms who don't want to run a competitive-intelligence function but need a credible read in the inbox once a week. All three scenarios share one thing: the cost of being surprised by a competitor move is multiples of the monthly fee.
Five to ten competitor URLs is enough to start. No setup fee, no integration call, no platform onboarding. Outcome-priced monthly.